For breast cancer awareness month, Randall Reed’s Planet Ford in Humble created a custom Ford Mustang that was “pinked out” to support “the cure” during month of October. Thursday, October 16th, Planet Ford’s “In the Pink” Mustang made its debut at Hard Rock’s Pinktober concert in Houston with its new owner, Gabriela Spellman, a breast cancer survivor.
Pinktober is Hard Rock’s global campaign to raise funds and awareness for breast cancer. The Bull 100.3 and Hard Rock the event featuring Joe Nichols. A portion of the funds from the concert and merchandise sold will go towards local and international breast cancer research foundations.
Many people are affected by this disease every year. Planet Ford teamed up with Memorial Hermann Hospital for Project Mammogram to raise money and awareness. For each vehicle sold, Planet Ford donates a portion of the proceeds. Project Mammogram provides breast cancer education, mammograms and other diagnostic services to under served and the uninsured.
Planet’s “In the Pink” ‘stang has garnered a lot of attention. Erica Rico from Q Morning Zoo on 93Q drove it around town and it was featured on Fox 26 News (watch). Then, Ford Motor Co. invited Planet Ford to bring the Mustang to the Susan G. Komen Race for the Cure in Houston, TX.
At the race, people lined up to see the car “Moving Ford’ward for The Cure.” While many loved it, when Gabriela Spellman (a 2009 breast cancer survivor) asked to sit in the car, it was a story of “girl meets car; girl falls in love with car.” Her husband decided to surprise Gabriela. See the surprise delivery video below:
David contacted Kristi Williams, the Community Relations Director and executive assistant to Chuck Kramer, General Manager/Operating Partner for Planet Ford in Humble. David shared his wife’s story and how she wanted the car. Kristi got the OK from Mr. Kramer for Gabriele to get the car of her dreams. Kristi and David then devised a plan that David was visiting the dealership to buy a new Ford F-150 in order to surprise Gabriela.
When Gabriela showed up, the entire Planet Ford team was waiting dressed in their pink shirts and ready to surprise her. As you can see in the video, Gabriela was indeed surprised and left speechless. It was a moving moment for everyone. The Planet Ford team could not be more happy to see our custom-created “In the Pink” Mustang drive off with such a strong and deserving woman.
Gabriela shared what she felt the car meant to her and what it could do for others. It is her hope hopes that when women see it, it will remind them that they need to get their mammograms and annual check ups. Early detection was key for her and implores others be proactive as it can save lives.
Randall and Sherry Reed, along with the Planet Ford team care about community and are proud to support this cause. You can help support it to when you purchase a New Ford at Planet Ford.
Congratulations Gabriela and keep “Moving Ford’ward in Spreading the Word for The Cure!”