SYNC AppLink Delivers First Voice-Activated, Mood-Based Music

Ford SYNC AppLink to offer voice-activated, mood-based music selection.

Ford SYNC AppLink to offer voice-activated, mood-based music selection.

Sounds futuristic. An app that adjust your music to your mood. That is just what is coming to Ford SYNC® AppLink™ API.  Gracenote developers are providing drivers a unique way to enjoy music to match their mood. It uses a simple voice command with the HABU Music App. The latest HABU Music App software update will be available later this month.

The HABU smartphone app for iPhone makes it easy to navigate expansive music collections, letting drivers tap into their music to enjoy a playlist to fit just about any mood. They don’t even have to remember the artist or track names.

“It’s great to see our partners and developers achieving success with the Ford developer program and demonstrating the ease of integrating AppLink into apps like HABU,” said Julius Marchwicki, global product manager for Ford SYNC AppLink. “Ford is dedicated to making it easy for developers to work with us, and we’re excited to add HABU to the AppLink platform, making it the first mood-based playlisting app available from any automaker.”

HABU takes advantage of the mega library of metadata provided by Gracenote to analyze music collections and organize songs based on their mood characteristics. HABU then groups songs into 25 moods that can be accessed using simple voice commands. When HABU is paired with SYNC AppLink, drivers can tap into automatically generated playlists by pressing the SYNC button on the steering wheel and saying “Play upbeat,” “Play rowdy,” “Play relaxing,” or whatever their mood might be.

Take a look at a sample of moods and synonyms that drivers can request:

  • Excited, happy, party, euphoric
  • Cool, hip, funky
  • Easygoing, carefree, cheerful, charming, friendly
  • Romantic, sweet, heartfelt, love, loving
  • Energizing, pump me up, pump it, dance, motivate
  • Peaceful, calming, calm, soothing, relaxing, sleepy
  • Somber, sad, dark, solemn, eerie
  • Empowering, empowered, inspirational, uplifting, expressive, comforting

SYNC AppLink is available on more than 1.5 million Ford vehicles including: Ford Fiesta, Ford Mustang, Ford Edge, Ford Explorer, Ford Flex, Ford Expedition, Ford Transit Connect, Ford Fusion, Ford Taurus, Ford F-150, Ford Super Duty, Ford Focus, Ford E-Series and Ford C-MAX hybrids.

To learn more about getting a new Ford with SYNC, visit Randall Reed’s Planet Ford in Humble, (serving Houston, Kingwood, Atascocita, Katy, Conroe) or  To read more about HABU Music, visit

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